WHY YOU SHOULD SHORTEN YOUR SALES CYCLE?

2020/10/22 10:56 AM By Steven Bate

A sales cycle is the time it takes from the first conversation with a prospect to the time you receive a purchase order.

If you could shorten your sales cycle by 30% or more, what would occur?


  • More sales in less time.
  • Your pipeline would be leaner.
  • Revenue growth would explode.

So, what does it take to shorten your sales cycle?

Contributed by: Walter Crosby, Helix Sales Development

There are 10 findings that are a factor to compress the sales cycle. These findings are listed below with a brief explanation, but what is important is understanding if these findings are a strength or a weakness with your salespeople, or the sales candidates you are considering hiring. Click here for a Free Evaluation.

The more of these findings that are strengths, the more efficient and more effective the salespeople can be which means the sales cycle will be shorter.


  1. Qualifying. There is a defined process to disqualify prospects.
  2. Supportive Beliefs. What the salesperson believes will be present in their interaction with prospects.
  3. Rejection Proof. How quickly can they make the next call?
  4. Skepticism. Desire to ask additional questions and not assume anything.
  5. Need for Approval. The need to be liked is stronger than the need to be respected.
  6. Consultative Skills. Active listening & an ability to ask a variety of types of questions.
  7. Discuss Budget. Comfortable asking questions about money.
  8. Decisions Maker. Salespeople need to make decisions quickly to help others make decisions.
  9. Controls Emotions. One can’t listen or ask good questions if they become too emotional about business.
  10. Sales Process. A milestone centric process that provides repeatable steps to create consistent outcomes.


Would it be a ridiculous idea to learn how your salespeople score in these areas? 

Steven Bate