If you are struggling to maximize sales, perhaps it’s because buyers have changed how they buy things faster than you’ve changed how you sell things? The message in the video should be of little surprise for most. However, the surprise comes when we visit SMB that have failed to pivot in the say the do business and the way the approach the customer. Everything you do today in a customer relationship and transaction must provide a transparent view inside the sellers organization.
Watch the video below to see a contrast in how buyer behavior has forced a radical shift in sales process.